This is certainly similar to coining a new new word, phrase or perhaps strategy. But rather of a new punchy name, it’s typically a 1-2 sentence expression.
For example, a number of years back, Gary Vaynerchuk famously said: “marketers destroy everything”.
These days, a search for your expression (in quotes) introduces 20, 700 results.
The sole get is that your expression really has to speak out loud with people. For instance , typically the Gary Vaynerchuk quote is usually hilarious because it posseses an element of biting fact with it.
And if your current phrase catches on, that can generate links about their own (for illustration, a lot of people link to garyvaynerchuk. com if they say: “marketers ruin everything”).
If an individual want to take this specific even further, Google your current phrase every week. And then, see who used your current quote without linking. In addition to gently remind them of which you coined the expression.